A universally accepted adage states, “Knowledge is power” – something very few people will dispute. We understand that gaining knowledge opens both professional and personal doors throughout our lives, starting with the day we are born. As infants we begin to master the basics…like how to get what we may want or need to not only survive but to thrive.
This process continues as we learn to navigate social situations on playdates and in early classrooms, and start to realize we can chart our own course and have a say in our destiny. And, throughout our childhoods we (hopefully) become more adept and aware as we envision our future. Eventually, childish tantrums give way to reasoned negotiations, dreams of being a cowboy or ballerina evolve into less “fanciful” career paths, and friendships are cemented through mutual trust, respect and interests, rather than on the happenstance of classroom seating or who has the best snacks.
However, the common thread running throughout this lifelong journey is the acquisition of more and more knowledge, so we may continue to grow intellectually, socially and emotionally. And with this cumulative wealth of information, we position ourselves for success – in our career choices as well as our personal lives. Unfortunately, too often we forget that by SHARING our knowledge, we can also reap multiple benefits!
And Dental professionals actually have a distinct advantage in this area, because not only does knowledge confer power but it can also lead to practice growth and increased profitability. That’s right! An advertising maxim holds that an educated consumer is a better consumer…a consumer who is more likely to spend their money on your particular product or service. And the EARLIER you begin to impart this knowledge, the GREATER the lifetime impact – especially for Dentists!
A comprehensive Dental education outreach program designed for different specific audiences, such as parents, school kids of all ages, churches and businesses, can manifest itself in exponential patient growth for ANY practice! As children learn of the importance of oral healthcare, they will actually ASK their parents to visit the Dentist. And as parents or any adults see the connections between good ORAL health and good OVERALL health, they will be less likely to overlook those recurring hygiene appointments. It’s a rare “win-win” scenario…and National Dental Hygiene Month is the PERFECT time to begin!
Bottom line…by creating a program dedicated to sharing YOUR knowledge about the importance of maintaining oral health, YOU gain the power to influence the wellness of multiple generations AND increase the success of your practice!